Thursday, April 19, 2012

PRO provides a professional profile

By Pamela Horton
Do you have life insurance? Most of us do not or wait until the last minute to get it. But did you know that “life insurance” to a PR professional is called credibility. Yep, that’s right. Being credible can make you or break you in this business. So get to the “professional” status by getting involved early on with the public relations organization. It will give people time to recognize YOU individually and shape your credibility.
The Public Relations Organization was started in 2002 by Dr. Augustine Ihator. He is a current professor of public relations at Jacksonville State University and a prestigious member of the national PRSA. The organization is run completely by students wanting to develop professional career opportunities. Students gain hands-on experience interacting with student and local media outlets. PRO is one of the most active student organizations on campus!
Since October 1, 2002 PRO has done many exciting things! Every semester PRO will travel to a company to meet the PR staff and learn the strategies they use and receive network opportunities. That particular company will also give a tour of their facility and how it works. It’s enjoyable, fun, and engages PRO in all aspects of the business! Networks made so far include: Honda, Aztec communication, Mizell hospital, RMC, and Delta connection, just to name a few!
In the spring PRO assist during Communication week. They prepare the fliers, posters, and refreshments for the key note speakers. The last day is the Award Luncheon; programs are passed out, along with tickets to win prizes!
An annual Alumni Brunch/Luncheon is held during homecoming week during the fall semester. PRO will put together theme ideas for the float to compete in the parade that week. Last year PRO won $300!
Peer mentoring is an added bonus to this organization. All majors around campus come together as a team with the same goal in mind. PRO members support each other, making for long lasting relationships that are never forgotten.
PRO builds a reputation of leadership and experience, knowledge and trust. You will have gained credibility for your profession!

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